Le Rub

GLOBAL ART DIRECTION AND BRAND IDENTITY FOR A LUXURY SUNSCREEN BRAND

Le Rub is a luxury sun care brand, offering a range from mineral invisible sunscreen to soothing aftersun, that are good for you and have a minimal impact on the planet. Inspired by the mediterranean sea, the products are infused with its scents and ingredients.

This brand reintroduces sensoriality into sustainability, with elevated perfumes, well-researched formulas, natural ingredients, and smooth textures that melt into your skin, leaving no traces.

We created a Mediterranean-inspired identity for the brand, featuring a bold logo, strong colors, and a soft vintage typography. We completed the look with gradients and drawings, combined with the inspiring photographies made by the brand's founder Raf Maes, that will immediately transport you to your next vacation. We also directed a campaign with the photographer Benjamin Vigliotta, planned the social media strategy, and more, to ensure a strong and coherent image at every step of the way.

Photography campaign and packaging by Benjamin Vigliotta, set design by Camille Rousseau, illustrations by Juliette Lepineau, lifestyle photography by Raf Maes, creative direction Leslie David, design Charlotte Vard & Laura Schott.